The rise of female hoteliers around the world is transforming the hospitality industry, showcasing innovative leadership, sustainability and commitments to inclusivity proving that women are not just participants but pioneers in shaping the future of travel.
Stronger Focus on Customer Experience: Women-owned hotels often emphasise personalized guest experiences and attention to detail, which drives higher customer satisfaction and loyalty. A study by Cornell University found that female-led hospitality businesses score higher in guest satisfaction ratings.
Community-Centered Approach: Women hoteliers tend to engage more with local communities, incorporating local culture and sustainable practices into their operations ( Something which Local Lok is already doing ) enhances the guest experience while fostering positive relationships with local stakeholders.
Higher Employee Retention: Women-owned hotels often create more inclusive and supportive work environments, resulting in higher employee satisfaction and retention. According to McKinsey, companies with diverse leadership are 25% more likely to have above-average profitability.
Focus on Sustainability: Many women-run hotels lead the way in adopting sustainable practices. The International Labour Organisation (ILO) highlights that women entrepreneurs are more likely to integrate environmental sustainability into their business strategies, making these hotels attractive to eco-conscious travelers
Profitability through Niche Markets: Women-led hotels frequently cater to niche markets such as wellness, luxury retreats, or eco-tourism. This focus allows them to tap into growing sectors of the hospitality industry. For example, wellness tourism, which is heavily influenced by women, is projected to reach $1.3 trillion by 2025 (Global Wellness Institute).
Diverse Leadership Drives Profitability: According to a report by the Boston Consulting Group, businesses founded by women deliver more than twice as much per dollar invested (78 cents vs. 31 cents), showcasing the profitability of female-led enterprises.
Stronger Focus on Long-Term Growth: Women-led businesses, including hotels, often take a long-term view on growth, focusing on sustainability, innovation, and community engagement, all of which contribute to lasting success.
Local Lok fosters an inclusive environment where women are empowered to take on key leadership roles. The brand is committed to creating opportunities for women in all aspects of hotel management—from ownership and decision-making to day-to-day operations.
Published by - Daasha Savla
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